Looking forward to continuing our growth in the market of lightweight reading glasses Visualites is excited about what we will be seeing this year at the MIDO Eyewear show in Milan Italy. As we prepare for the show we have been connecting with designer and manufacturers from around the globe and researching new materials and manufacturing processes that will allow us to continuation in developing light but durable eyewear. Following is an overview of the show, some details on what we expect to see in the area of the future of materials and a few standout manufacturers we are excited to meet with.

The MIDO Eyewear Show, a cornerstone event in the optical industry, is set to take place from February 8th to 10th, 2025, at Fiera Milano Rho in Milan, Italy.

MIDO Eyewear Show 2025

This annual exhibition has been a pivotal gathering for over 50 years, bringing together professionals from across the eyewear supply chain, including manufacturers, designers, buyers, and journalists.

Event Details:

• Dates: February 8–10, 2025
• Location: Fiera Milano Rho, Milan, Italy
• Opening Hours:
  • Saturday, February 8: 9:00 AM – 7:00 PM
  • Sunday, February 9: 9:00 AM – 7:00 PM
  • Monday, February 10: 9:00 AM – 6:00 PM

Exhibition Layout:

MIDO 2025 will span seven pavilions and feature eight specialized exhibition areas, each dedicated to different facets of the eyewear industry:

• Fashion District: Showcasing the latest trends in eyewear fashion.
• Lenses: Focusing on advancements in lens technology.
• Design Lab: Highlighting innovative and avant-garde designs.
• Academy: Providing educational sessions and workshops.
• FAiR East: Featuring exhibitors from the Far East, emphasizing global diversity.
• Tech: Presenting cutting-edge machinery and technological solutions.
• Start Up: Introducing emerging companies and fresh ideas in the industry.

This comprehensive layout ensures that attendees can explore every aspect of the eyewear sector, from raw materials and machinery to finished products and accessories.

MIDO Eyewear Show 2025

Attendees and Exhibitors:

MIDO attracts a diverse audience, including opticians, manufacturers, designers, buyers, journalists, and other optical professionals from around the globe. The 2024 edition hosted over 1,200 exhibitors and welcomed more than 40,000 visitors from 160 countries, underscoring its status as a premier international eyewear event. The 2025 edition is anticipated to be even larger, offering enhanced opportunities for networking, business development, and trend discovery.

OUYUAN EYEWEAR

Focus on Lightweight Reading Glasses:

Lightweight reading glasses are expected to be a significant highlight at MIDO 2025, with exhibitors showcasing innovations in materials and design aimed at enhancing comfort and style. Advancements in materials such as titanium, carbon fiber, wood, and TR-90 are enabling manufacturers to produce lighter, more durable, and aesthetically pleasing eyewear.

Innovative Materials in Eyewear:

1. Titanium:
   • Benefits: Titanium is renowned for its exceptional strength-to-weight ratio, making it both lightweight and durable. It is also hypoallergenic, making it suitable for individuals with sensitive skin.
   • Design Flexibility: While titanium offers durability, it can be more challenging to work with due to its rigidity, potentially limiting intricate design possibilities.
   • Cost: Titanium frames are generally positioned at a higher price point due to the material’s quality and the complexity involved in manufacturing.
2. Carbon Fiber:
   • Benefits: Carbon fiber is a high-tech material known for its resilience and lightweight properties. It is particularly suitable for sporty and urban eyewear designs.
   • Design Flexibility: Carbon fiber allows for sleek, modern designs but may have limitations in achieving complex shapes compared to more malleable materials.
   • Cost: Frames made from carbon fiber are typically in the mid to high price range, reflecting the material’s advanced properties and manufacturing process.
3. Wood:
   • Benefits: Wooden frames offer a natural and comfortable aesthetic, appealing to consumers seeking eco-friendly and unique eyewear options.
   • Design Flexibility: Wood provides a distinct look but may be less flexible in terms of shaping and intricate designs compared to synthetic materials.
   • Cost: The cost of wooden frames can vary widely depending on the type of wood and craftsmanship involved, ranging from moderate to high price points.
4. TR-90:
   • Benefits: TR-90 is a thermoplastic material known for its durability, lightness, and flexibility. It allows for a variety of colors, patterns, and textures, catering to diverse consumer preferences.
   • Design Flexibility: TR-90 offers significant flexibility in design, enabling the creation of complex shapes and vibrant colors.
   • Cost: Frames made from TR-90 are generally more affordable, making them accessible to a broader consumer base.

Spotlight on Exhibitors:

1. Killine:

Killine is recognized as an industry leader in ultra-lightweight eyewear, specializing in materials such as titanium, carbon fiber, and wood. Their expertise lies in combining European design with Asian manufacturing to produce high-quality, comfortable, and stylish eyewear solutions. At MIDO 2025, Killine is expected to showcase their latest collections, emphasizing innovation in lightweight materials and sustainable practices.

2. CNova Optical:

CNova Optical, a prominent large-scale manufacturer, is focused on providing affordable yet high-quality eyewear solutions. Known for their specialization in metal frames, CNova is leveraging advancements in materials like stainless steel and aluminum to produce frames that are both lightweight and durable while maintaining a competitive price point. At MIDO 2025, CNova is expected to unveil a new collection that emphasizes affordability without sacrificing style. Their latest innovations reportedly include thinner, sleeker designs in metal frames that cater to both classic and contemporary tastes. With a clear focus on scaling production efficiency, CNova is making lightweight, fashionable eyewear accessible to a broader audience.

Tying It All Back to Visualites:

As the eyewear industry continues to innovate with cutting-edge materials and bold designs, Visualites is proud to stand at the forefront of creativity and craftsmanship. In 2024, the introduction of the Moderne Collection and Lumière Collection redefined what lightweight reading glasses could achieve. These collections brought new levels of comfort and durability to the market, incorporating TR-90 frames, PC ultra-thin lenses, and stylish silhouettes that seamlessly combined functionality with fashion.

The Moderne Collection focused on clean lines and subtle sophistication, appealing to those who prefer a minimalistic aesthetic. Meanwhile, the Lumière Collection embraced bold, full-frame designs that made a statement without compromising on the lightweight comfort Visualites is known for.

Looking ahead to 2025, Visualites is committed to pushing the boundaries of eyewear innovation. Inspired by what’s anticipated at MIDO this year—from titanium and carbon fiber to advancements in metal frames and sustainable materials like wood—Visualites is eager to discover the next big breakthrough that will shape the future of lightweight reading glasses. Our goal remains clear: to create frames that combine unparalleled durability, feather-light comfort, and timeless style, ensuring our customers have the best in both form and function.

Stay tuned as Visualites explores new possibilities and continues to lead the way in eyewear excellence.